|Many inspectors purchase more than one domain name in the hopes that it would improve their website rankings. The truth is that having multiple domain names that point to your main site does NOTHING to help your rankings. Search engines do not list sites that only redirect to another web site.
But that doesn't mean the money you've spent has gone to waste. When I've talked about optmizing your site in the past, I've made mention many times that your site needs to be targeted to 5 specific keyword search phrases, revolving around 'cityname home inspector.' Many of you have expressed the great difficulty in choosing JUST 5 names. But if you ask inspectors with successful sites you will hear them tell you that they rank towards the top for terms they focused the most on.
So, what's the answer? Take those extra domain names you've purchased and make MUTIPLE websites. Target 5 phrases/cities on each site. The key here is that you can't use the exact same content on all the websites or google is going to say you're a copycat and won't rank your site high. Your content can be similar, just don't copy and paste it all. Use the skill your learned in school of rewriting things you found in a book to avoid plagerism (your teacher told you that skill would pay off).
Your advertisements on your business cards, flyers and such should still just include the one site. The point is that the extra sites are there to increase in the website rankings and bring in traffic via search engine searches.
There's one other thing here that's really cool. While you should be optimizing your title, description, keywords, bold, h1 tags and everything else I've talked about before for the 5 phrases, that doesn't mean you can't mention the other cities on all the sites. They just shouldn't be the main focus of the site. The result of this is that you could end up at the top of Google multiple times for a single search phrase. If the average search engine result page returns 10 hits, and you're listed 2 or 3 times, your chances have greatly improved that your site is going to be looked at. This does happen! I know many inspectors listed on page 1 of Google more than 3 times.
Also, don't forget to make sure to link your sites to each other!
President of Home Inspector Pro
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